BRANDING / PLAYRIX CROATIA / ZAGREB

BRAND MANAGER

In Playrix Croatia we love what we do, and we do it well! We are a mobile game developer and a proud member of the Playrix global team, one of the top mobile gaming companies known for its quality games like Gardenscapes and Homescapes, Township, Fishdom, Wildscapes, Manor Matters etc.

If you are a high achieving individual, always striving for quality, improvement, teamwork, and meet the below-listed requirements, why wait? Apply and become part of our team!

RESPONSIBILITIES

Brand management

  • Develop the character of the Playrix Croatia studio and strengthen the visibility of our HR recruitment communications
  • Oversee corporate communications and company branding
  • Design and implement the brand strategy in close collaboration with management, HR department and external marketing agency
  • Organize and execute online HR recruitment campaigns
  • Collaborate with company management and marketing agency representative – to ensure that the brand and company culture are well represented in the design and events
  • Analyze and measure performance and KPIs as well as create documents and procedures related to social media and brand management

 

Social media & content management

  • Participate to the creation of the social media strategy
  • Manage external communication channels (Playrix Croatia website and social media, other employer branding platforms, media relations, gaming/IT community, etc)
  • Actively work on the communication planning of our social media channels, being able to propose proactive planning and adaptation according to communication needs
  • Able to propose themes and topics of content that are attractive to our audience
  • Generate, edit, publish and share daily content of company social accounts that builds meaningful connections and encourages community members to take action
  • Monitor social media community and redirect the information to the right stakeholders
  • Ability to publish stories through concise and smart infographics

 

Event management & internal communication

  • Plan and execute events in collaboration with the external marketing agency, from inception to completion, including promotion of events and post-event analysis.
  • Collaborate with company management and marketing agency representative – to ensure that the brand and company culture are well represented in the design and events
  • Manage internal communication channels to share information related to studio culture and brand and proactively relay important information to our employees such as main projects milestones or achievements in collaboration with management and HR
  • Draft messages in Croatian and English for all activities or news to share in the studio, even in Russian in collaboration with translation agency

 

Team development

  • Collaborate closely with company management and HR on expanding the team and dividing the above mentioned areas of responsibilities, through the activities of hiring, training, development, motivation, optimization of teamwork and on the umbrella branding strategy and vision
  • Work with HR to ensure a consistent and comprehensive onboarding program for all
  • Identify opportunities for team members to attend external events and conferences both as a representative of Playrix and a delegate

REQUIREMENTS

  • Considerable experience in similar positions (branding, employer branding, PR, online marketing, social media marketing)
  • Excellent communication skills (Croatian, English)
  • Excellent knowledge of online communication / social network tools
  • Analytical skills and strategic approach
  • Excellent teamwork skills
  • Responsibility and desire to improve the process
  • Proven of experience working in social media marketing and or content strategy across gaming and/or entertainment brands or digital/social media agencies
  • Relevant experience of working across different departments with product, marketing, creative and PR
  • Strong understanding of the social media and content ecosystem, trends and formats
  • A strong culture of collaborating openly with team members
  • Strong editorial judgement and taking into account tone of voice, wider culture and social trends
  • Experience in content production and managing external agencies including briefing
  • Strong aptitude for identifying problems, troubleshooting issues and problem- solving
  • Excellent communication, presentation and deck building skills with the ability to build relationships internally and externally across all levels, including external agencies

  • Ability to manage multiple projects and priorities, delivering in a fast- paced environment, whilst keeping a calm head

WHY WORK WITH US?

  • Remote work – choose the best place to work from, your home or the office
  • Flexible work schedule
  • Full workspace equipment provided if you choose to work remotely
  • Full compensation for sick-days
  • Private health insurance
  • Healthy eating provided in office or delivered at home
  • Sport compensation
  • Corporate and birthday gifts for employees and their children
  • Holiday, summer vacation and referral bonuses
  • Unique F2P projects within global Playrix group, top-industry tools and technology, open library
  • Professional education and conferences
  • Team-buildings + Playrixcon
  • Corporate social responsibility programs – charitable giving, volunteerism and environmentalism
  • Comprehensive relocation package – financial and administrative assistance to ensure a smooth and stress-free move to Croatia for you and your family members

 

Please enclose a motivational letter with your CV (both in English). For those that are extra curious, please include the following in your cover letter: a SWOT analysis of the Playrix Global brand with key indicators, just one from each area.

More about benefits here.

To apply, please send your CV and a cover letter via email at jobs@playrix.hr. In addition, if you have more questions about the positions, please feel free to reach out to our HR department in the same way at jobs@playrix.hr. If you wish, you can also include your portfolio in PDF format and/or send us a link to your website, Artstation or Instagram where we can see your work first hand.